In 2013, when we started commercializing this technology, we found that one of our largest initial barriers to success was simply market reach. As a small, unknown Alberta company developing an innovative technology for a global market, we struggled, not only to get our company and product line in front of the correct customers, but also to build conﬁdence in our technology platform. Working with a national organization, like NanoCanada was absolutely instrumental in setting up, training and maintaining a great distributor network in key markets like Japan and South Korea. Through the years of support and representation with NanoCanada, we have been able to grow our Asian business by over 40% year over year. In 2017, we did over $2 million dollar of business in Japan alone. Thanks to the generous support of NanoCanada, in 2018 we are now the leading provider of benchtop NMR spectrometers within the Asian market.